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Small Business Marketing Ideas – Part 1 of 6

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Here’s a series of small business marketing ideas I created a little while ago.

Interesting story behind this.

I was *suppose* to put these audios/videos on my Web site as a lead in to an information marketing product, but, quite honestly, I was side-tracked by some other small business marketing idea and got distracted off to the next thing.

Well, the other day I found this series on an old hard drive and figured, “Hey — what the hell? Why not just give them away to my subscribers as a gift just to be cool?”.

(I actually found some other cool stuff too that I’ll post up here on my blog over the next few weeks and months, but I’ll tell you about that later.)

Anyway — when I found this series on an old hard drive the other day, I was stoked to share them with you.

Just press play here to listen to Small Business Marketing Ideas – Part 1 of 6

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– Ron Reed

Oh — do me a favor and send your friends to this post.

Tell ’em I’m super swell and and they can find cool stuff here on my blog. :)


Written by Ron Reed

February 6th, 2010 at 4:47 pm

Speed of Implementation

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 Ever heard the phrase:  “Knowledge is power”?

Of course… it’s been around since Gandhi, right?

However, do you believe in it?  Do you believe that knowledge is power?

Recently, I had a passionate debate with an individual over this phrase.  We wrestled back and forth over the validity of the concept.

You see, for him, he went to college for 8 years, racked up $100,000 in student loans, lives in his parent’s basement to pay down the massive debt, and is still looking for the girl of his dreams at 30 years old…

… oh, and I almost forgot… he also firmly believes in the concept of “knowledge is power“.

He went to school for 8 years to load his brain full of knowledge only before taking another year to finally land a job in his desired field.  And more power to him…

… however, is this really what the ultra-successful do to obtain that title?

Personally, I think NO!

Who ever sold us on that plan is smoking some funky stuff!  Seriously.

Don’t get me wrong… I’m all for getting an education and applying yourself in the real world, but some of the ways our education system is set-up is ludacris.

Instead of knowledge equaling power…

.. the USE of knowledge is power.

To me, knowledge is worthless unless it’s put to use.

Unless you actually use the knowledge you’ve obtained it remains useless.

– ((…)) –

So, I come to you today on a simliar line of thought with Speed of Implementation.

I learned of this concept from my mentor, Eben Pagan, during his top-gun entrepreneurial training program titled Altitude.  In the program he talks about the concept of Speed of Implementation, and pondered the idea that it’s the most distinct trait which separates the ultra-successful from their counterparts.

Speed of Implementation:  the difference between the time you hear something and the time you put it into action.

Many people (98% of modern society) make the mistake of assuming that if you load your head with an abundance of knowledge you will automatically become successful.

Nothing could be further from the truth!

Instead, the ultra-successful are usually the first to TAKE ACTION.

They don’t necessarily have all the knowledge which allows one to advance to the next level.  Instead, they possess the unique trait of knowing that if they take action today they’ll be further ahead tomorrow than those who lack action.

In other words, failures do not achieve the level of success they desire because they fail to take the appropriate actions needed to advance to higher levels.

You name it… procrastination, perfectionism, lack of confidence, low self-esteem, fear, etc.  They all amount to a deficiency in the “take action 101” department.

However, the ultra-successful individuals hear a new concept or a new idea and…


… they put it into action IMMEDIATELY!

They don’t sit around thinking about it, or say to themselves, “oh, I dunno… maybe we should think about this first, or run it by 32 of our friends who aren’t that successful to see what they think of it.”

No, they put it into action RIGHT NOW!!

Granted, I know I’m being a little over-the-top here, and fully realize there is a point where you need to plan your course of action before diving in head-first…

… but I’m sure you can clearly see the point I’m trying to make.

I think if you look around to the successful people in your life or the successful people you’ve seen in other areas of your life you’ll find they have this trait in common.

Now, I know I’m going to hear some people say that knowledge is very important.  And indeed it is!  By no means do I want to come across as an ignorant man by discrediting the importance of proper education and specialized knowledge.  That’s not the purpose here.

In the end, what I’m trying to say is, do you really need to have all the knowledge in your own brain?

Do we need to know everything?  Do we need to know every minute detail?  Every single idea?  Every inkling known to man?  Of course not…

… but, we need to know as much as possible about our given career, right??

Wrong!  :)

To illustrate my point… below you’ll find a story about the Great Henry Ford from one of my favorite books “Think and Grow Rich” by Napoleon Hill.



The “Ignorant” Man Who Made a Fortune


During the First World War, a Chicago newspaper published certain editorials in which, among other statements, Henry Ford was called “an ignorant pacifist”. Mr. Ford objected to the statement, and brought suit against the paper for libeling him. When the suit was tried in the courts, the attorneys for the paper pleaded justification, and place Mr. Ford, himself, on the witness stand, for the purpose of proving to the jury that he was ignorant. The attorneys asked Mr. Ford a great variety of questions, all of them intended to prove, by his own evidence that, while he might possess considerable specialized knowledge pertaining to the manufacture of automobiles, he was, in the main, ignorant.


Mr. Ford was plied with such questions as the following:


“Who was Benedict Arnold?” and “How many soldiers did the British send over to America to put down the Rebellion of 1776?” In answer to the last question, Mr. Ford replied, “I do not know the exact number of soldiers the British sent over, but I have heard that it was a considerably larger number than ever went back.”


Finally, Mr. Ford became tired of this line of questioning, and in reply to a particularly offensive question, he leaned over, pointed his finger at the lawyer who had asked the question and said, “If I should really want to answer the foolish question you have just asked, or any of the other questions you have been asking me, let me remind you that I have a row of electric push-buttons on my desk, and by pushing the right button, I can summon to my aid men who can answer any question I desire to ask concerning the business in which I am devoting most of my efforts. Now, you will kindly tell me, why should I clutter up my mind with general knowledge, for the purpose of being able to answer questions, when I have men around me who can supply any knowledge I require?”


There certainly was good logic to that reply.


The answer floored the lawyer. Every person in the courtroom realized it was the answer, not of an ignorant man, but of a man of education. Any person is educated who knows where to get knowledge when they need it, and how to organize that knowledge into definite plans of action. Through the assistance of his “Master Mind” group Henry Ford had at his command all the specialized knowledge he need to enable him to become one of the wealthiest men in America. It was not essential that he have this knowledge in his own mind.



In my next blog, we’ll uncover and discuss the concept of the “Master Mind“.

Ron Reed


Written by Ron Reed

February 6th, 2009 at 12:00 am