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Who Else Wants More Website Conversions?

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Okay, so you want more Website conversions. Sounds great.

First, let’s discuss a new marketing strategy you probably haven’t heard of: Remarketing (aka Retargeting)

This is good. In March 2010, Google launched their new capabilities in connecting the search engines with the content networks. It was revolutionary! (However, it went completely unnoticed.)

Here’s what happened: Google introduced retargeting (oops, I mean remarketing as Google calls it) which allows marketers to get in front of consumers who have already shown an interest in a product or service in the past. In other words, with remarketing, those “lost” customers are shown ads for the product or service they initially eyed as they surf elsewhere on the web. It allows you an opportunity to “remind” them they once clicked on your product or service.

A bit of controversy surrounds the subject which might explain why it hasn’t gone mainstream. However, some marketers are reporting 400% increases in their ad response since implementing their remarketing campaigns. I can understand the controversary because it might appear too aggressive or annoying to the customer. However, rising shopping cart abandonments and blindness to banner ads indicate a change in the marketplace. Google is advancing by offering us this opportunity. I suspect more companies will invest in this and it will expand rapidly.

Here’s an example on the consumer’s side by GeekEstate Blog writer Mathew Swanson:

About a month ago, I was searching for a new car – specifically an Infiniti G37. I didn’t plan on buying one anytime soon, but I was just starting to research. I was on Google and since my search yielded a very targeted paid search ad right to the Infiniti site on the G37, I clicked on it. I arrived on the Infiniti site to browse for a few minutes and research. Then, I left.

Well, since Infiniti wants to maximize all their paid clicks, they were able to leverage Google’s remarketing platform to notice that I had clicked the Infiniti PPC ad, but didn’t (in the eyes of whatever Infiniti wants me to do) convert.

Since then, for the past month, every site that I visit that’s showing Adsense (display ads), I see something like so:
adsense

You’ll notice that I was on a site about computer programming and C++, nothing related to cars in this case at all. Typically, Adsense is site sensitive and will serve ads to visitors based on the site’s content, except in the case of remarketing.

You will see ads based on the premise that you previously visited a site from a PPC customer of Google (Infiniti in this case) that didn’t achieve their goal. They do this in hopes to get you (the customer) to convert. So will I convert and give Infiniti my information so they can sell me a new car?

If they keep this remarketing campaign up, I just might indeed. See how this applies to the customers you’re currently losing that don’t convert once they click your PPC ad?

Good stuff. You can see how remarketing will increase conversions, lower advertising costs and give you a better chance of reconnecting with customers.

Hope this helps!

– Ron Reed

P.S. — Be sure to leave a comment and let me know how you’re applying this new marketing strategy. I want to hear your successes.

Written by Ron Reed

November 16th, 2010 at 12:10 pm

Future Trends in Technology for 2010

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As we roll into a New Year (and New Decade) I find it relevant to discuss the Future Trends in Technology for 2010.

 

Last year I wrote an article titled “Top 20 Social Media Sites of 2008… Where Do You Rank??” where I spouted a prediction for 2009…

 

… the prediction was this: Twitter.com would have a percentage increase and user base similar to Facebook.com by the end of 2009. As it turns out, my prediction was correct. So, my first blog post of the year will be solely based on predictions for 2010 related to technology.

 

Let’s begin:

 

 

#1 – Real-time vs. Batch

 

In years past it was effective and efficient to run data through batch processing because the information wasn’t needed immediately. However, in today’s fast paced world we are rapidly moving towards the need for real-time information. For example, Twitter. I’ve found that I can get real-time news from Twitter faster than I can get it from other sources like newspapers, articles and even online media like CNN.com. In fact, lately I’ve been using Twitter and Facebook for the sole purpose of getting real-time feedback and news updates.

 

Batch is the process of a business waiting until the end of the week (or month) to collect data from customer reports, billing, etc. This is “batch processing”. There is an obvious gap between when the information is generated and when the information is understood. In traditional business, batch processing is commonly used. 

 

To make this clear I’ll give you an example: In the music recording industry, artists will write, play and record music, produce it into format, design album artwork, prepare a marketing campaign and schedule a tour of concerts to promote the new album. All of this is generally done BEFORE the customer hears a single song. That is batch processing.

 

On the other hand, you have real-time processing. An example would be an artist writing and recording a song, putting it on their blog (and Twitter, Facebook, etc.) for the customer to listen to. At that time, the artist can then interact in real-time and get instant feedback from the listener as to weather the music is what they’re interested in or not. The artist can then structure the rest of the album around what the customers wants to hear and would be interested in purchasing. That is real-time processing. Another example would be the American Idol process of finding stars that people are interested in. The whole framework is based on real-time processing.

 

This example is a basic one, but I’m sure you get the idea. Real-time processing is the wave of the future for technology. If you can process information in real-time instead of waiting for a certain amount of data you will be leaps and bounds ahead of your competition.

 

 

#2 – Augmented Reality

 

This concept was found in 2009, but not widely used. However, I believe we will see more and more companies use augmented reality to attract customers in 2010.

 

Augmented reality(AR) is fueled by GPS, mapping data from sites like Google and MapQuest along with the speedy technology from today’s smartphones. AR is basically the overlaying of data on top of your current environment. In other words, imagine walking down the street looking for a place to eat. As you walk you notice a slew of restaurants ahead, so you pull out your smartphone and point it in the direction of the restaurants. At an instant you’re connected to customer reviews of the restaurants and what you can expect on their menu if you venture inside.

 

When using Layar, for instance, a picture from your smartphone’s video camera is overlaid with bubbles of information from Wikipedia, Yelp, Google Search and Twitter. This will empower customer’s and individuals to collect data in real-time about what interests them while they’re on the move. As cool as this is… I’m still a little leary to how it will become useful in years to come, but in 2010 I believe this will become mainstream.

 

 

#3 – Mobile Marketing

 

This is something I’ve been touting for the past year. With the recent debacle of Google purchasing AdMob, one of the world’s largest mobile advertising networks, I believe 2010 will be the breakthrough year for mobile marketing. With Apple’s iPhone gaining more and more ground in the mobile market and Google stepping up with their Android Operating System(OS) it will only be a matter of time (months) before mobile marketing is mainstream for big businesses. Along with that will come mobile payment processing.

 

Imagine you’re at the store about to purchase some items at the checkout. Instead of swiping your credit card to purchase the items you scan your smartphone and put it on your phone bill.

 

Sounds weird to us here in the U.S., but much of Asia has already embraced this technology. Businesses like PayPalX and Amazon are developing platforms to make this a reality. I can certainly understand the optimism and hesitation, but let’s take a look at the recent credit crunch and market meltdowns. Credit card companies and banks are getting beat up with the slow economy. Will it only be a matter of time before they start to look at alternatives to getting customer’s business? Will they look to merge with service providers to enhance their foothold in the mobile market? Only time will tell, but it is evident that this technology will become available in 2010 and beyond.

 

*****

 

Realistically, I could go on forever about my predictions for 2010 and the coming Decade, but I’ll leave it at this for now. As we come out of the Information Age and venture into the Attention Age it will be interesting to see how the market reacts to the ever increasing technology trends.

 

 

Ron Reed

 

P.S. – Leave a comment and let me know what you think 2010 will bring in relation to future trends in technology.

Understanding the Mastermind Alliance

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Mastermind Alliance:  an alliance of two or more people working in harmony with a positive mental attitude for the attainment of a definite end.

 

It has been said that no person can obtain permanent success without taking others along with them.

 

With that in mind, I remember when I was younger playing in organized sports. Baseball, football, etc. Our team had a sign in the locker room which had an impact on me.

 

It said the following: 

T – ogether

E – veryone

A – cheives

M – ore

 

 = = = = = = = = = = = =

 

Today, in this blog post, we take the TEAM concept a step further with the principle of the MASTERMIND.

 

What is a Mastermind, you ask?

 

Well, it’s an alliance of two or more people working in perfect harmony with a positive mental attitude for the attainment of a definite end.

 

In other words, it’s a dedicated group of people who share common interests, beliefs, perspectives and purposes in common, who believe that the power of the “group mind” is exponentially more powerful than the sum of the individual minds from which the group is made up of.

 

The concept of the Mastermind was first introduced to me through Napoleon Hill in his book “Think and Grow Rich”.

 

This book had a profound affect on me. Not only as an entrepreneur, but as a person. Therefore, it will become obvious that many of the statements and concepts you read on this blog have been influenced by his teachings.

 

Step #1 – Surround Yourself with a Mastermind Alliance

 

Today, whenever I ask an ultra-successful individual to what they owe their success they almost always trace it back to the work of their Mastermind groups and the people they surround themselves with.

 

It goes without saying that if an individual wants to change something drastic in their life they almost always have to change their habits. And most often than not, if they want to see a significant difference, they have to change the people they surround themselves with.

 

If you want to become healthy, mentally and physically, would you surround yourself with negative people who eat every meal at McDonalds??  Of course not! 

 

It’s the same with money. If you want to increase your income it would be wise to surround yourself with people who make the kind of money you wish to make.

 

We humans are significantly influenced by everything that happens around us. Not necessary by what we hear, see, or feel… instead, we’re influenced by the PEOPLE around us. 

 

The ole’ peer-pressure gimmick. It’s real and it exists in all of us. In fact, we literally become the person we surround ourselves with.

 

I now know that without the proper application of the Mastermind principles it is impossible to achieve high levels of success and sustain it.

 

It is to say that unless you connect your mind to the minds of other people, use their education, their temperament, their foresight… and sometimes even their capital, you’ll never get very far.

 

All of the great achievements … Microsoft, Google, Apple, General Electric, Ford Motors, JC Penney, Wal-Mart, etc are the results of Mastermind Alliances and the use of other people’s money (capital-ventures).

 

The Mastermind principle is the medium which one can procure the full benefits of the experience, training, and specialized knowledge of others of influence. It’s almost as if their mind was your own.

 

For example, take the life of Thomas A. Edison who was thrown out of school and sent home because he was told he had an addled mind. He was told he couldn’t study with “normal” people because he was too dumb… unable to be educated.

 

In the end, he never went back to school again.

 

He didn’t have specialized knowledge in any of the sciences; however, he selected as his major purpose in life a calling that demanded he use ALL the sciences.

 

He had to have technical ability, scientific training and a variety of other specialized knowledge, yet he had none of those.

 

And what did he do about it?

 

He did what every ultra-successful person does when they undertake something that is beyond the realm of their achievements…

 

… he surrounded himself with people who did have those abilities, people who did understand chemistry, people who did understand physics, people who had the necessary training the he didn’t possess.

 

He told them WHAT to do… and they showed him HOW to do it.

 

In every instance where you find an ultra-successful person in any calling, you will find that their success is the result of a Mastermind Alliance of one sort or another.

 

Through the experience and knowledge of a marketer… one may make practical use of marketing without being a trained marketer.

 

Incidentally, one may choose as their major purpose in life anything they desire, and even though they may not have the education, they can easily bridge that deficiency by surrounding themselves with people who do have that knowledge and education.

 

Step #2 – Actively Participate in REGULAR Mastermind Sessions

 

If you’ve ever experienced a roundtable session or a “hot seat” session, or been involved in an organized meeting with a common objective and started talking about any problem or any subject… you’ll find that as the discussion goes on you will learn more and more about that subject.  And often times the person that will come forth with the most enlightening conversation on the subject will be the one who knows the least about it.

 

The reason for this is because the harmony of minds enables the individual minds to tune into sources of information not available to you under any other circumstance.

 

**WARNING – this is where things get a little freaky and “new-age” as in the movie, The Secret. **

 

The Mastermind Alliance takes the mind and steps it up to higher levels of thought where you can tune in on the ether that connects your conscious brain to the subconscious brains of others. And, perhaps, jumps up your brain waves to levels that connect your thinking brain to sources of Infinite Intelligence.

 

Sounds a little weird and difficult to comprehend, but let’s use a valid example.  In Dr. Hill’s book he talks about the likeness of the human brain to an electric battery.  It is a well-known fact that a group of electric batteries will form more energy than a single battery.

 

Further more, it is also known that an individual battery will provide energy in proportion to the number of cells it contains.

 

Therefore, just like a single flashlight will only produce a certain amount of light… a group of flashlights will always be brighter because of each individual’s light energy.

 

The human brain works in a similar fashion – a group of brains which are connected or coordinated on a single goal, in a spirit of harmony, will provide more thought energy than a single brain.

 

With this analogy, you can see that “no two or more minds ever come together without, therefore, creating a third, invisible, tangible force which may be likened to a third mind.”

 

Freaky, I know.  But dig through your past when you were involved in deep discussion about a single goal with two or more people. The creative juices were flowing!

 

Granted, there are times when it’s just not working, but that’s most likely because you weren’t in perfect harmony with the other members.

 

So again, an active alliance of two or more minds working in perfect harmony for the attainment of a common objective stimulates each individual’s mind to a higher degree of confidence and courage than that which is ordinarily experienced, and prepares the way for that state of mind known as faith.

 

In conclusion, I can only hope this blog has helped you realize the benefits from obtaining your own Mastermind Alliance. It is essential to your growth.

 

For me, I’ve found one of the best Mastermind Alliances in the home with my best friend/girlfriend. She has enlightened my world and continually helps me excel in every conceivable way possible.

 

I highly recommend Napoleon Hill’s book “Think and Grow Rich”. It is the catalyst to this entire philosophy of the Mastermind Alliance. You can find it here:  Think and Grow Rich!: The Original Version, Restored and Revised

 

Ron Reed

 

P.S. – For more practical information on starting a Mastermind Alliance, I highly recommend reading this piece by my mentor Eben Pagan… Mastering Your MasterMind

 

 

 

 

Written by Ron Reed

April 13th, 2009 at 12:23 pm