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I love Apple!

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Ok, I’ll admit… I love Apple!

Their products are consistently superior, and in the last few decades with Steve Jobs at the helm, they are truly innovative.

I’ve had the iPad 2 for the last few months now and I must say I love it! Definitely the most impressive piece of technology I’ve ever owned.

I admire their passion for advancing technology and masterful understanding of the marketplace. It’s impressive and educational to watch one of their product launches. From speculation and rumors to launch day keynote presentations and massive demand, I find their company engaging and exciting.

And, apparently, I’m not alone!

This is a photo taken from a university lecture hall… It appears nearly ALL the computers used by students are Apples except the one circled. Now, THAT is market dominance!

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In today’s world, things are progressing faster than ever. With the introduction of mobile, technology has been embraced by millions and millions of more people across the world. I remember the day Steve Jobs came out onto the stage at the Apple iPad launch and said the following:

Apple CEO, Steve Jobs today announced the highly anticipated iPad and told the crowed that the company is now a $50 Billion a year company — the majority of it being from sales of mobile devices including iPod, iPhone, and laptops. Now with the introduction of iPad, Jobs calls apple a mobile device company: “Apple is a mobile devices company. This is what we do.” Jobs says Apple is the number one mobile devices company in the world.

This is a bold step. Apple has always been known as a computer company before this point. But now, they are advancing into a new category – Mobile.

And, this decision is a smart one. For example, look at the photo below. This is a collection of devices I use on a daily basis. Notice has each of them is a MOBILE device. For someone like me who is on the move at all times, it’s important that I have access to an exorbitant amount of information at my fingertips and FAST. With these devices I have all that and much more!

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A personal collection of Apple Products

Being a marketer, one of the things I admire the most about Apple are their product launches and marketing campaigns. The way they structure the buying process is extremely well planned out and crafted down to a science. The consumer buzz and demand they create for their products is purely hypnotic. There is a lot to be learned. If you’re a marketer, then I suggest you intensely follow Apple’s next product launch.

*INSIDER SECRET* = Apple is set to launch into the television industry soon. If/when this happens, you will want to have a front row seat to their marketing funnel. It will revolution the way we watch and interact with our TV’s. The way they went into the phone industry with the iPhone was strategically timed, and I believe they are now primed to venture into the TV industry.

Although I love Apple, I must admit I also have slight angst towards the company. You see, I find Apple to be a “closed-garden” company. I feel they only serve to themselves while blocking the competition at the expense of the consumer. The compatibility issues they have with other technologies (ie. Flash, etc.) is frustrating at times.

That’s why I also use a PC…

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As you can see from the photo, I also have a dual-monitored desktop PC. This one isn’t a mobile device, but in the past has always served as the “mothership”. I’ve always found the PC to be a major part of my computer knowledge base and something I prefer in certain situations (ie. writing code, etc.)

Secret Tip: After adding a second monitor (aka Dual-Monitor) to my computer, I immediately noticed a 30% increase in my production. This means, I would get done in 7 hours what would normally take over 10 hours. For some projects (ie. writing code and using multiple software platforms, etc.), I noticed a 40%+ increase in productivity and speed! In the end, if I work 2000 hours per year then I would be able to leverage almost 4 months or 600 hours of work. Imagine what you could do if you have 4 more months in a year! Those are real numbers. Go get yourself a dual-monitor.

I hope this serves you well. Please leave comment below to share your thoughts.

Written by Ron Reed

August 6th, 2011 at 3:04 pm

Who Else Wants More Website Conversions?

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Okay, so you want more Website conversions. Sounds great.

First, let’s discuss a new marketing strategy you probably haven’t heard of: Remarketing (aka Retargeting)

This is good. In March 2010, Google launched their new capabilities in connecting the search engines with the content networks. It was revolutionary! (However, it went completely unnoticed.)

Here’s what happened: Google introduced retargeting (oops, I mean remarketing as Google calls it) which allows marketers to get in front of consumers who have already shown an interest in a product or service in the past. In other words, with remarketing, those “lost” customers are shown ads for the product or service they initially eyed as they surf elsewhere on the web. It allows you an opportunity to “remind” them they once clicked on your product or service.

A bit of controversy surrounds the subject which might explain why it hasn’t gone mainstream. However, some marketers are reporting 400% increases in their ad response since implementing their remarketing campaigns. I can understand the controversary because it might appear too aggressive or annoying to the customer. However, rising shopping cart abandonments and blindness to banner ads indicate a change in the marketplace. Google is advancing by offering us this opportunity. I suspect more companies will invest in this and it will expand rapidly.

Here’s an example on the consumer’s side by GeekEstate Blog writer Mathew Swanson:

About a month ago, I was searching for a new car – specifically an Infiniti G37. I didn’t plan on buying one anytime soon, but I was just starting to research. I was on Google and since my search yielded a very targeted paid search ad right to the Infiniti site on the G37, I clicked on it. I arrived on the Infiniti site to browse for a few minutes and research. Then, I left.

Well, since Infiniti wants to maximize all their paid clicks, they were able to leverage Google’s remarketing platform to notice that I had clicked the Infiniti PPC ad, but didn’t (in the eyes of whatever Infiniti wants me to do) convert.

Since then, for the past month, every site that I visit that’s showing Adsense (display ads), I see something like so:
adsense

You’ll notice that I was on a site about computer programming and C++, nothing related to cars in this case at all. Typically, Adsense is site sensitive and will serve ads to visitors based on the site’s content, except in the case of remarketing.

You will see ads based on the premise that you previously visited a site from a PPC customer of Google (Infiniti in this case) that didn’t achieve their goal. They do this in hopes to get you (the customer) to convert. So will I convert and give Infiniti my information so they can sell me a new car?

If they keep this remarketing campaign up, I just might indeed. See how this applies to the customers you’re currently losing that don’t convert once they click your PPC ad?

Good stuff. You can see how remarketing will increase conversions, lower advertising costs and give you a better chance of reconnecting with customers.

Hope this helps!

– Ron Reed

P.S. — Be sure to leave a comment and let me know how you’re applying this new marketing strategy. I want to hear your successes.

Written by Ron Reed

November 16th, 2010 at 12:10 pm

CDMA Handsets

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Today we’ll be discussing CDMA Handsets. The information below is a collection of data gathered from various resources to become a complete CDMA Handsets guide. Hope you enjoy!

As you probably already know, the wonders of technology always seem to amaze me as to of what small tech gadgets can do. It often reminds me of the Sci-Fi movies from our childhoods. My favorite was “Back to the Future” starring Micheal J. Fox. You begin to wonder and think about how a slim electronic hand-held device can do so many things and all while keeping you connected to the internet without wires.

The mobile market is certainly becoming more and more relevant. Mobile handsets have always been in our future, but the speed at which they are advancing is staggering. They have now become modems for our laptops and PC’s to access the internet. The technology of CDMA is allowing us the ability to have our phones be a “hot spot” for your computer. Thus, reducing the need for wires.

CDMA stands for Code Division Multiple Access. It’s a new technology competing with Global System for Mobile (GSM). (Click to read: CDMA Handsets vs. GSM Handsets)

When I talk about the future you’ll notice I always mention mobile. Weather it be mobile phones, or laptaps, or tablets, or even the old-school pagers and beepers… I believe mobile is where it’s at.

I remember when Apple CEO, Steve Jobs announced the highly anticipated iPad and told the crowd that Apple had reached the $50 Billion per year mark. Much of this staggering number is supported by the sales of mobile devices such as the iPod, iPhone and laptops like the MacBook. With the introduction of the iPad, Jobs went on to say Apple is no longer a computer company. “Apple is a mobile device company. That is what we do.” Jobs says Apple is the number one mobile device company in the world. All within a fairly short amount of time. They practically came out of nowhere in terms of the mobile industry when they launched the iPhone, which has gone on to redesign the entire mobile device industry altogether.

Those who understand the basic concepts of data communication know that using more than one transmitter to send information packets over a single communication channel simultaneously is common. This is the catalyst of CDMA and is often referred to as multiplexing which allows several users to share a band of frequencies at the same time. Kind of a cool concept and reality if you think about it.

In terms of CDMA handsets, they are basically the mobile handset or cell phone used by the CMDA. They are the physical handsets we carry around with us. Like some of brands shown below. It allows us to communicate with others via mobile phone.

Major CDMA Handset Makers
1. Nokia
2. Samsung
3. Motorola
4. LG
5. Blackberry

CDMA handsets are used all over the globe as the technology era expands.

Below you will find graphs showing the significance in CDMA handsets.

CDMA

CDMA


CDMA2000

CDMA2000


CDMA2000_1xEV-DO2

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As you can see, the United States is not leading in the mobile frontier. In fact, the US is only catching up. Many parts of Asia have been using this technology for years.

CDMA was originally a military technology first used in World War II by English allies to foil German attempts at jamming communication transmissions. CDMA allows you to transmit over several different frequencies so the allies were able to maintain communications while making it difficult for the German enemy to pick up the complete signal. At the time, Qualcomm, a California based company involved in wireless research and development, was privy to the classified information due to their relationship with the governmental military divisions. They acquired the patents to the technology once it became public and was the first to commercialized it. Today, Qualcomm still allow mobile manufactures to apply CDMA technology to their products worldwide. It’s becoming one of the most widely used technology in the world.

CDMA mobile uses a special type of digital modulation called Spread Spectrum. Think of it as occupying the same frequency at the same time as your peers, thus being able to talk at the same time rather than one at a time all walkie-talkie style.

This of course is a generalization, but I’m sure you get the idea. CDMA technology has evolved into CDMA handsets for our future. Am I telling you something new? Maybe not, but this is one technology I will be keeping my eye on as the mobile frontier takes leaps and bounds never seen before in the era of international communication.

BUY A CDMA HANDSET — SUPER LOW PRICES!!

Written by Ron Reed

October 20th, 2010 at 10:10 pm

GSM Handsets

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In today’s edition we’ll be discussing GSM handsets. The data you will find in this edition was gathered from several resources. Hope you enjoy!

Wanna buy a GSM Handset?? BROWSE HERE — SUPER LOW PRICES!!

I came across GSM handsets while looking for a new cellphone. My old flip-phone just wasn’t cutting it anymore and I wanted to explore the smartphone industry. I liked the idea of having access to the Internet on my phone. Particularly, email. I work in the professional world, so having access to phone, email, internet, etc. was becoming more and more important.

You probably already know my thoughts on the mobile industry. I’m always amazed at what small technological devices can do. Especially in today’s rapidly advancing technological world. What a phone can do today is way beyond what we thought could happen less than 5 years ago.

One of the handsets I was researching was the GMS Handsets. But, to start I needed to find out what they were.

As defined by Wikipedia, GSM stands for Global System for Mobile. It’s considered among the most popular standard for mobile telephony technologies in the world. Developed in the mid-80’s, GSM operates in the 900MHz and 1800MHz bands in Europe and India, but is slightly higher in the US at 1900MHz. The GSM Association estimates over 80% of the global mobile market uses this standard. Apparently, GSM is used by over 1.5 billion people across more than 212 countries. This is a pretty amazing number! By comparison, it dwarfs personal computers.

When asked how GSM differs from past telephony technologies; well, GSM differs from its predecessor technologies in that both signaling and speech channels are now digital. This means GSM is considered a second generation (2G) mobile phone system. In future posts we’ll discuss 3G and 4G cell. The quality and speed has dramatically increased.

Another advantage, GSM allows us to communicate with our peers even if we’re outside of our native area. This technology we can still use our phones in many parts of the world because we can roam or switch carriers without replacing our phones. See how GSM handsets compare to CDMA handsets.

In my opinion, this is one of the key features of GSM: Subscriber Identify Module (SIM) card. The SIM card is a small detachable smart card containing the user’s important subscription data/information . Basically, it’s a small removable memory card that acts like the key to a car. It’s important to gain access to specific wireless service providers. This allows the user the ability to retain his or her valuable data and information after switching handsets. This is one of the main reasons I went with a GSM Handset. (I personally own an iPhone). It’s almost like a glorified portable USB drive / personal assistant.

In recent years, GSM has also pioneered low-cost implementation of the short message service (SMS), also known as text messaging. I’m sure we’ve all participated in text messages, or at least have heard of it. In fact, it’s gained a tremendous amount of buzz in the past few years! Becoming the preferred method of communication amongst the younger population. GSM has also been in the front mobile market with Multimedia Messaging Service (MMS) which allows users to share more multimedia via text messaging such as images, audios and videos.

I expect this service to heavily expand over the next few years as more and more people demand the capability to share information with peers via mobile communications. Services that allow us the share content while on-the-go. This is the future of the mobile world.

Ads recommended by Ron: BUY GSM HANDSETS — SUPER LOW PRICES!!

Written by Ron Reed

September 29th, 2010 at 12:24 am

Posted in Future Technology

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GSM Handsets -vs- CDMA Handsets

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BUY GSM HANDSETS AND CDMA HANDSETS — SUPER LOW PRICES — CLICK TO BROWSE NOW!!

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Okay, which one is better? GSM Handsets or CDMA Handsets — let’s find out!

What is CDMA?

CDMA stands for Code Division Multiple Access. First developed during World War II by English allies to foil German attempts at jamming communication lines. CDMA allows users to transmit communciations over several different frequencies. It’s a digital modulation called Spread Spectrum.

CDMA Advantages:

  • Cost less. Consistently lower priced compared to GSM.
  • Currently, the call quality is better as compared to GSM.
  • Offer economical services and are a urban market hit.

CDMA Disadvantages:

  • Less variety of handsets as compared to GSM.
  • Incompatible with GSM handsets.
  • Can not offer international roaming.
  • No SIM card. Have to stay with the same phone for a long time.

What is GSM?

GSM stands for Global System for Mobile. It was developed in the 1980’s as a new technology to advance both signaling and speech channels to new levels of digital.

GSM handsets use SIM cards which are small detachable smart cards containing the user’s important subscription data/information. This is what some indicate as the the main advantage of GSM handsets as compared to CDMA handsets.

Advantages of GSM service:

  • SIM cards. Removable smart card containing subscription info.
  • Roaming. Talk anywhere in the world.
  • Variety of handsets & service providers are available to choose from.
  • Call quality is comparatively more secure & better.
  • More stable network and robust features as compared to CDMA.
  • Power consumption is less than CDMA handsets.

Disadvantages of GSM service:

  • Higher cost. Roaming call costs are almost always higher than CDMA handsets.
  • GSM phones are not full proof & and can be tampered with.
  • There is the chance of losing all your data if the SIM card is lost or damaged. (No physical memory)

In the end, most people choose GSM handsets due to better facilities by the operators. That’s what I did. I chose the GSM handset. It’s a more stable and robust network. However, CDMA is certainly in the mix. It’s a growing network and one to keep an eye one in the long haul.

As you can imagine, one reason I prefer GSM is because of the SIM card. I like the capability of being able to transfer the SIM card from phone to phone and still have access to the system. Whereas, with the CDMA handsets the memory is all held on the device so it’s not as flexible. Also, I’ve found GSM as the pioneer of the text message craze. It is at the frontier of SMS and MMS messaging. These services will become more and more demanded as multimedia hits the mobile market in mass.

The handset segment of the mobile industry will continue to bloom over the next decade. No doubt. In my opinion, GSM will be at the frontier of this future technology.

So there you have it. GSM handsets vs CDMA handsets. Which will you choose?

Free Cell Phones

Written by Ron Reed

September 18th, 2010 at 1:49 pm

Future Trends in Technology for 2010

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As we roll into a New Year (and New Decade) I find it relevant to discuss the Future Trends in Technology for 2010.

 

Last year I wrote an article titled “Top 20 Social Media Sites of 2008… Where Do You Rank??” where I spouted a prediction for 2009…

 

… the prediction was this: Twitter.com would have a percentage increase and user base similar to Facebook.com by the end of 2009. As it turns out, my prediction was correct. So, my first blog post of the year will be solely based on predictions for 2010 related to technology.

 

Let’s begin:

 

 

#1 – Real-time vs. Batch

 

In years past it was effective and efficient to run data through batch processing because the information wasn’t needed immediately. However, in today’s fast paced world we are rapidly moving towards the need for real-time information. For example, Twitter. I’ve found that I can get real-time news from Twitter faster than I can get it from other sources like newspapers, articles and even online media like CNN.com. In fact, lately I’ve been using Twitter and Facebook for the sole purpose of getting real-time feedback and news updates.

 

Batch is the process of a business waiting until the end of the week (or month) to collect data from customer reports, billing, etc. This is “batch processing”. There is an obvious gap between when the information is generated and when the information is understood. In traditional business, batch processing is commonly used. 

 

To make this clear I’ll give you an example: In the music recording industry, artists will write, play and record music, produce it into format, design album artwork, prepare a marketing campaign and schedule a tour of concerts to promote the new album. All of this is generally done BEFORE the customer hears a single song. That is batch processing.

 

On the other hand, you have real-time processing. An example would be an artist writing and recording a song, putting it on their blog (and Twitter, Facebook, etc.) for the customer to listen to. At that time, the artist can then interact in real-time and get instant feedback from the listener as to weather the music is what they’re interested in or not. The artist can then structure the rest of the album around what the customers wants to hear and would be interested in purchasing. That is real-time processing. Another example would be the American Idol process of finding stars that people are interested in. The whole framework is based on real-time processing.

 

This example is a basic one, but I’m sure you get the idea. Real-time processing is the wave of the future for technology. If you can process information in real-time instead of waiting for a certain amount of data you will be leaps and bounds ahead of your competition.

 

 

#2 – Augmented Reality

 

This concept was found in 2009, but not widely used. However, I believe we will see more and more companies use augmented reality to attract customers in 2010.

 

Augmented reality(AR) is fueled by GPS, mapping data from sites like Google and MapQuest along with the speedy technology from today’s smartphones. AR is basically the overlaying of data on top of your current environment. In other words, imagine walking down the street looking for a place to eat. As you walk you notice a slew of restaurants ahead, so you pull out your smartphone and point it in the direction of the restaurants. At an instant you’re connected to customer reviews of the restaurants and what you can expect on their menu if you venture inside.

 

When using Layar, for instance, a picture from your smartphone’s video camera is overlaid with bubbles of information from Wikipedia, Yelp, Google Search and Twitter. This will empower customer’s and individuals to collect data in real-time about what interests them while they’re on the move. As cool as this is… I’m still a little leary to how it will become useful in years to come, but in 2010 I believe this will become mainstream.

 

 

#3 – Mobile Marketing

 

This is something I’ve been touting for the past year. With the recent debacle of Google purchasing AdMob, one of the world’s largest mobile advertising networks, I believe 2010 will be the breakthrough year for mobile marketing. With Apple’s iPhone gaining more and more ground in the mobile market and Google stepping up with their Android Operating System(OS) it will only be a matter of time (months) before mobile marketing is mainstream for big businesses. Along with that will come mobile payment processing.

 

Imagine you’re at the store about to purchase some items at the checkout. Instead of swiping your credit card to purchase the items you scan your smartphone and put it on your phone bill.

 

Sounds weird to us here in the U.S., but much of Asia has already embraced this technology. Businesses like PayPalX and Amazon are developing platforms to make this a reality. I can certainly understand the optimism and hesitation, but let’s take a look at the recent credit crunch and market meltdowns. Credit card companies and banks are getting beat up with the slow economy. Will it only be a matter of time before they start to look at alternatives to getting customer’s business? Will they look to merge with service providers to enhance their foothold in the mobile market? Only time will tell, but it is evident that this technology will become available in 2010 and beyond.

 

*****

 

Realistically, I could go on forever about my predictions for 2010 and the coming Decade, but I’ll leave it at this for now. As we come out of the Information Age and venture into the Attention Age it will be interesting to see how the market reacts to the ever increasing technology trends.

 

 

Ron Reed

 

P.S. – Leave a comment and let me know what you think 2010 will bring in relation to future trends in technology.